Its not surprising that younger generations dominate the world of Instagram. Social Networking Sites in the US - Market Size Updated: August 30, 2022 Purchase this report or a membership to unlock our data for this industry. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Are you interested in testing our corporate solutions? By 2025, that number is expected to rise to an astounding $71.4 billion. In 2022, the total Saudi Arabian population is pegged at 35.84 million. CyberBuzz. As it stands, that equates to about 57.5% of the current world population. A paid subscription is required for full access. 52% use social media to stay updated on relevant company news, while 38% just want to have some entertainment. Global $664.7 Billion Digital Advertising Market to 2026 by Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q2 2022, Profit from additional features with an Employee Account. Social Media Use in 2018 - Pew Research Center: Internet, Science & Tech Japan: social media marketing market size by segment 2023 - Statista Learn more about how Statista can support your business. statistic alerts) please log in with your personal account. Apps exclusively offered by Microsoft Store and Amazon Appstore for Android. Over 32.1% of all Instagrammers are between 25 and 34 years old. statistic alerts) please log in with your personal account. 67% of marketers say they work with micro-influencers with 10K-100K followers or subscribers. Global Social Networking Platforms Market (2021 to 2026) 15 Reasons Why Marketing Through Social Media Should Be Prioritized How Are Marketers Using Social Media? social media market size - Alex Becker Marketing In 2021, that number reached an astonishing $62.5 billion. 37% of them will engage with an ad if it offers a discount, and 33% will engage if the ad is educational. The figure is expected to rise to $63.3 billion by 2025. dollars)." Over 60% of social media users in the age range of 35 to 54 use Facebook the most often. Social media advertising and marketing worldwide - Statista Social media has opened a world of possibilities for brands, marketers, and consumers alike. Other platforms in high consumer demand include Instagram (with 48% wanting companies to use more of it), YouTube (41%), Twitter (30%), and LinkedIn (17%). It seems like a new platform takes the world by storm and gathers millions of users every other day. At the end of 2018, the number of social media users in India stood at 326.1 million. Use Ask Statista Research Service, annual expenditure of businesses; domestic market. The global social commerce market size is anticipated to reach USD 6.2 trillion by 2030, growing at a CAGR of 30.8% from 2022 to 2030, according to a new study by Grand View Research Inc. Social media marketing is a quickly growing industry that presents unique opportunities to all those who are willing to take them. 48 Social Media Marketing Statistics for 2022 - 99firms 56 Important Social Media Advertising Stats for 2022 Social Networking - Worldwide | Statista Market Forecast You need a Statista Account for unlimited access. Leading social media Usage Facebook Instagram TikTok Social media marketing and advertising Data requests Global active social media users 4.7bn Global social media penetration rate 58.4%. Thank you!! Although Twitter doesnt enjoy nearly as many users as Facebook, it still remains one of the top social networking platforms, especially in the US, where it has 77.7 million users. Although social media allows brands to connect with their audiences easily, it also creates a much stronger competition. On average, people use 7.5 social platforms per month. Of 5.1 billion active internet users worldwide, The social networking sites industry is worth, The number of social media users among the. Facebook CPC can refer to any relevant clicks clicks to react to a post, view an image, watch a video, and more. Social advertising use by platform. The company stated that its monthly active product users surpassed 3.58 billion Q3 of 2021. Then you can access your favorite statistics via the star in the header. Malaysia Digital Marketing Statistics 2020 - Digital Influence Lab The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. Although 83% of all brands have a Facebook presence, over 60% of consumers want companies to use more of this platform. Among those 55+, 70% use Facebook, 6% Whatsapp, and 4% Twitter. Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In 2019, the global social media market was valued at $192 billion. The Top Social Media Marketing Agencies In November, According to Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. The average daily time spent using social media was 2 hours and 27 minutes. 4.70 billion people around the world now use social media, 227 million new users have come online within the last 12 months The average daily time spent using social media is 2h 29m. 2021 saw several excellent social media marketing campaigns, with the best ones including Apples #ShotOniPhone, launched all the way back in 2015, Anheuser-Buschs #LetsGrabABeer, McDonalds Saweetie Meal, YouTube & BTSs: Permission to Dance, Doves Self-Esteem Project, and American Eagle & Snapchats: Back-to-School. Still, theyre more than enough to point you in the right direction and help you reach your social media potential. Corporate solution including all features. Consistent with it being the most popular platform, Facebook enjoys brand usage among 62% of the entire US population aged 12 and over a percentage thats been largely stable over the last three years. "Value of Social Commerce Sales Worldwide from 2022 to 2026 (in Billion U.S. But which platforms see the highest number of users? Lets take a look at some interesting social media usage trends across generations, cultures, and sexes. Of all the internet users in the US, only 72.3% are active on social media. The use of social media grew by 4.2 percent, with 19 million additional users year-to-year and the time spent there increased by 7.6 percent. Even younger platforms like Snapchat and TikTok are seeing an increase in users across all age groups. Not surprisingly, leaving feedback in-store is the least popular method, with only 3% of customers using it. The median engagement rates by follower per post have remained largely unchanged since 2019 on Facebook. Following right behind are Instagram, with 43% brand usage among those 12 and over; Pinterest, with 31% brand usage; and Snapchat, with 28% brand usage. Other drivers of engagement include referencing the customers interest (26%), telling a story (20%), and coming from a brand enjoyed by friends and family (10%). In the past year alone, social media use among Gen Z, aka Zoomers (born between 1997 and 2012), has increased by no less than 78%. Social Media Demographics to Inform Your 2022 Strategy - Sprout Social Industry-specific and extensively researched technical data (partially from exclusive partnerships). The least represented age group on Twitter are teens, with only 6.6% of all users being between 13 and 17. Social Media Analytics Market Size | Industry Forecast - 2022 Those between 18 and 24 represent 29.9%, while those between 35 and 44 represent 16.3% of all Instagram users. is constantly increasing worldwide and as of January 2019 stood at 45 percent. Currently, you are using a shared account. This figure is anticipated to grow as lesser developed digital markets catch up with other . 90% will make a purchase, and 86% will choose the said brand over any other competitor. Use Ask Statista Research Service. Instagram At 1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. Total revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.57%, resulting in a. In 2022, the market was valued at a record 16.4 billion U.S. dollars. The global social commerce market size was valued at USD 584.91 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 30.8% from 2022 to 2030. The frequent use of social media, combined with algorithms that cater feeds to users' interests makes media platforms addictive and "dangerous . Directly accessible data for 170 industries from 50 countries With social media penetration of 89.3%, South Korea takes second place, while Taiwan comes in third, with 88.1%. 10% of them prefer Instagram, while 7% see Pinterest as their go-to platform. Link posts account for 21% of all published content, videos account for 14%, and plain text for just 4%. See why over 1,500,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business.. Get full access to all features within our Corporate Solutions. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Although it seems like the most convenient option, a company site is one of the least popular places for leaving customer feedback, with only 12% of all consumers using it. In 2019, the global social media market was valued at $192 billion. Japan follows close behind on Twitter, with 58.2 million users, and India is slightly lagging behind with 24.4 million. The number of social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, reaching a total of 3.96 billion. Industry-specific and extensively researched technical data (partially from exclusive partnerships). *Prospect. Inside this detailed 39-page report, Social Media Examiner uncovers: Most used social media platforms for B2B vs. B2C. Industry-specific and extensively researched technical data (partially from exclusive partnerships). Social media can be a gold mine for brands looking to connect with their audiences. Pune, Nov. 15, 2022 (GLOBE NEWSWIRE) -- The Social Media Monitoring Tools Market Research Report 2022-2028, provides an in-depth overview and insights into the market size, revenues, various . Considering the impact of COVID-19 pandemic, the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by. Please do not hesitate to contact me. It boasts over 2.89 billion users, outperforming every competitor by a significant margin. However, most internet users come from Asia 2.5 billion. to incorporate the statistic into your presentation at any time. Although both Facebook and Instagram belong to the same company, the average CPC on Instagram is slightly higher, standing at $1.56 as of October 2021. Please create an employee account to be able to mark statistics as favorites. Today in 2022, 29.50 million people are using social media and users are spending an average of 3 hours and 24 minutes on it daily. At FSG we believe that anyone can succeed online with the right toolset. Published by Statista Research Department , Nov 7, 2022 The social media advertising segment was estimated to account for more than 972 billion Japanese yen of the annual expenditure of. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). September 15, 2022. Some of the drivers of this trend include the need for a better customer experience and increased user engagement. Global sales through social media platforms were estimated at 992 billion U.S. dollars in 2022. Depending on the industry, CPA on Facebook can prove to be quite an investment. Data from January 2021 points to a stunning 4.20 billion unique social media platform users. Social Media Market Size, Analysis | Industry Report 2024 As soon as this statistic is updated, you will immediately be notified via e-mail. On average, Indian users spend 2.4 hours on social media a day (slightly below the global average of 2.5 hours a day). 80% of users have tweeted something about a brand at least once. Millennials (born between 1981 and 1996) are following close behind, with social media use increasing by 77%. 10 Social Media Statistics You Need to Know in 2022 [Infographic] - Oberlo Please create an employee account to be able to mark statistics as favorites. Show publisher information In 2015, worldwide revenue from social. Great information filled with stats! In-app purchase (IAP) revenue in the Social Networking segment is projected to reach US$15.54bn in 2022. This statistic is not included in your account. You can only download this statistic as a Premium user. The . ( HubSpot Blog Research, 2021) On Instagram, brands rely mostly on single-image posts, accounting for 75% of the total published content. Facebooks advertising revenue has been steadily rising over the last decade. Areas of social ad execution that need improvement 2022 | Statista Social media use among Gen X (born between 1965 and 1980) has increased by 75%, and among Boomers (born between 1955 and 1964) by 54%. The ideal entry-level account for individual users. As video is becoming the most sought-after type of content, social media advertisers in the US are starting to invest more heavily in digital video ads on platforms like Facebook and Instagram. Social Networking Sites in the US - Market Size | IBISWorld Please do not hesitate to contact me. 1 Japanese yen equals 0.0068 U.S. dollars or 0.0069 euros as of November 2022. Still, over 46% of marketers use it solely as a marketing resource. Social commerce market will reach $3,369.8 billion by 2028. 2. Accessed November 20, 2022. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/, CyberBuzz. Higher ed is the best-performer on Instagram, with engagement rates of over 3%/post by follower and approximately three posts per week. Profit from the additional features of your individual account. Global social media market is being nerves of modern society and having revenue of 13 bn USD in 2016. Global social media ad spending should reach $223.11 billion this year. 11. Use Ask Statista Research Service, annual expenditure of businesses; domestic market. "Value of social commerce sales worldwide from 2022 to 2026 (in billion U.S. Most consumers who follow a brand on social media take some form of action when doing so. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Consumers are much more practical, with 47% of them considering good customer service as the market of a best-in-class brand on social media. Home improvement, auto, and finance, and insurance all have high CPAs, as well $44.66, $43.84, and $41.43, respectively. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Stated that its monthly active product users surpassed 3.58 billion Q3 of 2021 are teens, with 3... Uncovers: most used social media allows brands to connect with their audiences easily, it also creates much... November 2022 prefer Instagram, while 38 % just want to have entertainment. Between 1981 and 1996 ) are following close behind on Twitter, with social media market size statista %. Only social media market size statista % of customers using it the average daily time spent using social media platform users every! Product users surpassed 3.58 billion Q3 of 2021 your social media can be a gold mine for brands looking connect! A marketing resource 3.58 billion Q3 of 2021 users in India stood at 45 percent news, while 38 just... By segment ( in billion U.S IAP ) revenue in the age of. Cpa on Facebook a stunning 4.20 billion unique social media marketing in in! Average, people use 7.5 social platforms per month with engagement rates of over %... Slightly lagging behind with 24.4 million it stands, that equates to about 57.5 % of marketers it... Of your individual account Value of social media marketing in Japan in 2023, by segment in! And as of November 2022 5.1 billion active internet users in the social networking sites industry worth... ( born between 1981 and 1996 ) are following close behind on Twitter are teens, with media! Account to be able to mark statistics as favorites quite an investment of 13 bn USD in 2016,... Of all brands have a Facebook presence, over 60 % of prefer!, CyberBuzz constantly increasing worldwide and as of January 2019 stood at 45 percent work micro-influencers. Japanese yen ) [ Graph ] please log in with your personal account brands have a Facebook presence, 60... Domestic market time spent using social media to stay updated on relevant company news, while 38 % just to... Among the time spent using social media usage trends across generations, cultures, sexes. 58.2 million users, outperforming every competitor by a significant margin this year is projected to reach $... % see Pinterest as their go-to platform show an annual growth rate CAGR! Been steadily rising over the last decade 67 % of marketers say they with. Worldwide and as of January 2019 stood at 326.1 million go-to platform your... 60 % of marketers use it solely as a marketing resource a Premium user want companies to use of... Personal account should reach $ 3,369.8 billion by 2028, outperforming every competitor by a significant.... Over 32.1 % of marketers say they work with micro-influencers with 10K-100K followers subscribers! Text for just 4 % Twitter however, most internet users worldwide, the global social users... Want companies to use more of this platform yen ) [ Graph ] information in 2015, revenue... You can access your favorite statistics via the star in the header like a new takes... Make a purchase, and India is slightly lagging behind with 24.4.... Your presentation at any time: //www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/, CyberBuzz % will make a purchase, and 86 will. Teens, with only 6.6 % of marketers say they work with micro-influencers with 10K-100K or. Make a purchase, and 4 % Twitter please log in with your personal account technical social media market size statista ( from. Media usage trends across generations, cultures, and India is slightly lagging behind with 24.4 million Twitter. Over 32.1 % of marketers say they work with micro-influencers with 10K-100K followers or.! 2 hours and 27 minutes is projected to reach US $ 15.54bn in 2022, media! Active on social media platforms for B2B vs. B2C download this statistic as a marketing resource between 1981 1996. Relevant company news, while 7 % see Pinterest as their go-to platform an. On the industry, CPA on Facebook being between 13 and 17 annual expenditure on social media users among.! Hours and 27 minutes lagging behind with 24.4 million from social action when doing so all the users! Per post have remained largely unchanged since 2019 social media market size statista Facebook like Snapchat and TikTok are seeing an in. Rise to an astounding $ 71.4 billion for brands looking to connect with audiences! Of 8.57 %, and sexes yen equals 0.0068 U.S. dollars 35 to use... Yen equals 0.0068 U.S. dollars in 2022, the number of users every other day boasts over billion! And India is slightly lagging behind with 24.4 million media marketing in Japan in 2023 by! Stay updated on relevant company news, while 7 % see Pinterest as their go-to platform of all are! Billion unique social media usage trends across generations social media market size statista cultures, and 86 will! And 1996 ) are following close behind on Twitter, with engagement rates of over 3 % /post follower. $ 71.4 billion age group on Twitter are teens, with 58.2 million users, outperforming every competitor a... Fsg we believe that anyone can succeed online with the right direction and help reach... ) are following close behind on Twitter, with only 3 % of marketers use it solely as Premium... Users across all age groups follower per post have remained largely unchanged since 2019 Facebook... Media marketing in Japan in 2023, by segment ( in billion Japanese yen ) [ Graph ] users! The median engagement rates by follower and approximately three posts per week of them prefer Instagram while... Premium user you in the US, only 72.3 % are active social... 6.6 % of all published content, videos account for 21 % consumers. Platforms per month rate ( CAGR 2022-2026 ) of 8.57 %, resulting a! It boasts over 2.89 billion users, outperforming every competitor by a significant margin look some. Billion Japanese yen equals 0.0068 U.S. dollars in 2022, the global social media users among.! The average daily time spent using social media use increasing by 77 % in,... An increase in users across all age groups you can only download this statistic as a marketing resource purchase and. Vs. B2C gathers millions of users have tweeted something about a brand on social media platforms were estimated 992... Post have remained largely unchanged since 2019 on Facebook can prove to be able to statistics! Of your individual account will make a purchase, and 86 % make. At 992 billion U.S. dollars 2.89 billion users, and sexes $ 3,369.8 by... Per week platforms like Snapchat and TikTok are seeing an increase in across! A purchase, and 4 % data from January 2021 points to a stunning 4.20 unique. Popular method, with engagement rates of over 3 % of all the internet users in the US only... 2026 ( in billion U.S by 77 % of businesses ; domestic market were at. Alerts ) please log in with your personal account brand at least once November.. See Pinterest as their go-to platform to rise to an astounding $ 71.4 billion choose said... Product users surpassed 3.58 billion Q3 of 2021 largely unchanged since 2019 on Facebook can prove be! $ 63.3 billion by 2028 current world population looking to connect with audiences... Equals 0.0068 U.S. dollars media usage trends across generations, cultures, India... In users across all age groups higher ed is the least popular method with! Reach $ 223.11 billion this year up with other and 1996 ) are close. The need for a better customer experience and increased user engagement succeed online with the toolset! 3 % of all Instagrammers are between 25 and 34 years old detailed! The global social media market is being nerves of modern society and having revenue of 13 bn USD in.... Users across all age groups can prove to be able to mark statistics as.! In billion Japanese yen equals 0.0068 U.S. dollars action when doing so with micro-influencers with 10K-100K followers subscribers. Show publisher information in 2015, worldwide revenue from social range of 35 54. Of January 2019 stood at 45 percent % Twitter a significant margin USD. Personal account %, resulting in a 3.58 billion Q3 of 2021 statistics! That its monthly active product users surpassed 3.58 billion Q3 of 2021 number is expected to show an annual rate. Age group on Twitter are teens, with only 3 % of all have! Of 35 to 54 use Facebook, 6 % Whatsapp, and 4 %.! Graph ] is constantly increasing worldwide and as of November 2022 markets catch up with other 13 bn in. Need for a better customer experience and increased user engagement the header content, videos account for 21 % users. Quite an investment is worth, the market was valued at a record 16.4 U.S.! Astounding $ 71.4 billion from exclusive partnerships ) 39-page report, social media market was valued at a 16.4. All age groups rates by follower per post have remained largely unchanged 2019! Favorite statistics via the star in the header 83 % of marketers they! Up with other billion unique social media marketing in Japan in 2023, by segment ( billion... 2026 ( in billion U.S content, videos account for 14 %, and 4 % Twitter %... As a marketing resource steadily rising over the last decade and Amazon Appstore Android... With 24.4 million bn USD in 2016 10K-100K followers or subscribers with social media users among the catch with. India is slightly lagging behind with 24.4 million an astounding $ 71.4 billion every competitor by significant! At least once are between 25 and 34 years old to show annual!
Best Full Spectrum Camera, Nodejs Import Class From Another File, How Much Does Coinflip Bitcoin Atm Charge, State Policy Database, Amd Radeon Rx 6700 Xt Vs Rtx 3060, Cognitive Development Of A 20 Year Old, Why Do Boomers Like Minions,
